Season Ticket

New season ticket, or card, arrived on Thursday. No expense spared on design with this thing but at least the front side is different from last season and it is, according to a West Ham supporting friend of my, better than theirs. And a good deal cheaper.

Ultimately the look of the card doesn't matter. As long as the technology within works and it opens the turnstiles on August 15th, that's what really counts. Having said that, the card is part of the identity business and I reckon with over 20,000 sold, a little bit more imagination could be put into the card's appearance.